200 signals. 18 conversations. 2 placements closed.

The brief

Orion Hiring runs a marketing recruitment desk in the Randstad: medior-level roles, placed at companies that have no internal recruitment function of their own. A narrow niche, which made it a sharp test: can hiring signals be filtered tightly enough that a specialist desk only calls companies it could actually serve?

The setup

• 200 verified hiring signals, filtered to medior marketing vacancies
• Geography locked to the Randstad
• Target profile: companies without internal recruitment or TA
• Delivered within 48 hours in this run
• Phone calls only. No email sequences, no LinkedIn messaging.

The result

From 200 signals: 18 commercial conversations and 2 placements closed, a 9% commercial action rate. Every conversation started from the same fact: the company on the other end had posted a live marketing vacancy that week.

In the operator’s words

“We were already making the calls. The difference was that every company we called had actually posted a marketing vacancy that week.”

FINN THOOLEN · CO-FOUNDER, ORION HIRING